The times are tough at the moment. Businesses are working hard? By: Israth Ismail

The times are tough at the moment. Businesses are working hard to meet at least the break-even point. Severance Packages are no longer a thing of past but a bitter truth of life and generally, the outlook of the business environment looks gloom.

How can we get past this spot of bother successfully? That is the more important question. If you have used the services of an economic advisor, he or she would have told you among other things that you need to expand your business wider and seek niche markets farther away from home.

Can this be done? Can we seek niche markets beyond our home base? Can we achieve our broad business objectives? We think as a team we can. You see, online markets have traditionally been delimited to the North American continent and some countries of Western Europe. However, these same countries are the hardest hit due to the prevailing economic crisis.

Therefore, businesses– online and otherwise – are not doing well. But how about emerging markets in Asia, the Middle East and South America? Are they tapped enough? To be frank, as someone originally from one of these regions, I strongly doubt it.With the heavy dependency of the western countries on countries in Asia, the Middle East and South America for services, petroleum products and light industrial goods, we see a rapidly emerging newly rich class who seek and possess the best in the world. Just visit bornrich. This is a popular blog on high-class living run entirely by Indians and did you know that the Wine consumption of India has gone up by almost 10% during the past two years. What is indicated by all this might not be clear to you at first glance. However, what we see is that there is money to be spent and not much choice to choose from. Expensive tastes of the oil rich countries are well known and these people are known to fly over the pond just buy a Cartier ring. So Cartier took their business to the Middle East. So maybe it’s time for you to consider something like that. But not at Cartier’s level of course!

This is where Bountylab comes in. We specialise in aligning corporate objectives with target niche markets. We understand your business concerns perfectly and we believe that it’s time for you to seek niche markets such as we described away from home. Did you know that bookstores in most capitals in the regions we described above face competition not from other bookstores. But from Amazon? So we think it’s about time to replicate such a situation where you can further your customer base and successfully face the current economic crisis.

We do not believe in another dotcom revolution: But a strategized effort to achieve a win-win situation. Our team comprises of the best thought leaders in the industry. They are young, vibrant, creative and professional. The combined experience we count in the industry is as much as 35 years.So, if you think that you need some information about what we are talking about or you think that I can assist you to achieve competitive advantage and business excellence, I am more than obliged to discuss it.

Please contact me through +44(0)7877442663 or through israth@bountylab.co.uk. Thank you very much for taking the time to read through my message despite your busy schedule.

Wish you all the best!

The times are tough at the moment. Businesses are working hard?

By: Israth Ismail
Consultant / Senior Technology Architect
Bountylab Ltd, UK